Ad Buster

A common theme that happens numerously is doing things like a man in the media, whether it is on television or in a magazine. This Old Spice advertisement is intended to show that the Old Spice brand will make a person manly. Their marketing is definitely swaying their advertisements towards men because they mention that there is a man in there. Also, half of the guy has kisses all over him and a "girly" swimsuit, with a rocker type lifestyle. "Somewhere in there, there's a man in there" infers that the guy is a nerdy guy who is not that manly, but with Old Spice he can be one.

For this project, I wanted to make fun of the way that Old Spice is inferring what things are manly. I wanted to put things like teddy bears, barbies, and a Justin Bieber cd to show that it does not matter what a person likes or dislikes. All of these things are stereotypes and conformist type things that a man or woman should like. When in actuality, it does not matter if a guy likes barbies or if a guy likes another guy. I think putting "girly" things into the image subverted the meaning and showed that to be a man it does not matter what you look like or like necessarily. It is ridiculous that a guy should have to look grungey and the media wants you not to look like a nerd.